About
About the Brand
wHO ARE WE

Welcome to Crypto Fight Club, the arena for all of your NFT-based battles and sparring matches between foes and friends alike. The motive is simple: acquire a fighter, kit them out with lavish accessories and duke it out with other players. No longer will you cast envious glances at those who have the cash to buy the best accessories. Your success is a product of commitment, ambition and more than a bit of luck.

Our team is full of avid gamers with a simple view on the landscape and we can’t scream it loud enough. Reward the gamers that not only play a lot, but are smart with their in-game currency and know a good deal when it appears digitally in front of them. This is a game where our users can use acumen to rise to the top irrespective of how much investment they’ve put in.

What we’re about

Gone are the days where features are locked behind paywalls and gamers have no choice but to be forced to accept the blatant disrespect of the developers they hold so dear. This is a game with a difference, one which rewards the zealots of chance who will stake it all in the moment for an opportunity to make their mark high on the leaderboard.

There is a great opportunity with crypto which CFC does not intend to squander. It’s the democratizing effect, a way to level the playing field and ensure each and every player has the same opportunity to make it big. We aim to achieve this by making sure everyone has an avenue to earning extra $FIGHT.

What our brand stands for

No two fighters are the same, nor are the many items available going to lead you to the same eventuality as any other user. You are as likely to win as the next player and your starting position seldom matters when astute gameplay will lead you to victory after victory. What matters in CFC is how you play the game, rarely how much you put in.

The uniqueness of your NFT fighter and any items you attach embodies the spirit of a game targeting kick-ass warriors of the first degree, who will fight and stake their way to glory. Contrary to most mainstream games, this is not a game for whales, but is aimed at attracting gamers with a nose for risk with great reward.

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2.1 the CFC icon

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2.2 no-margin icon

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Wordmark
crypto fight club
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3.1 wordmark

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3.2 stake $fight win

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3.3 $fight

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3.4 #nft fight night

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3.5 url

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Typography
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4.1 dock11
road rage
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4.2 Road Rage
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4.3 pixelboy
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4.4 Montserrat
Colors
Brand Colors
dark blue #0C0C23
Navy Blue #0F0F3C
Slate Blue #18182a
Red Shadow #AC0A0A
light Red #F11F2C
frost #ffffff 12%
Faux frost #343444
white #ffffff
blue gradient
Red gradient
white gradient
Assets
Brand Assets
6.1 blue Background

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6.2 blue Background SQ

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6.3 brick wall texture

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6.4 ambient 1

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Al Freeman
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Al Freeman
Android
A-Rod
Alpha Cat
Agent Maya
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Al Freeman
Android
A-Rod
Alpha Cat
Agent Maya
Aegis
Al Freeman
Android
A-Rod
Alpha Cat
Agent Maya
Aegis
Al Freeman
Android
A-Rod
Alpha Cat
Agent Maya
Aegis
Post samples
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